Tech Will Save Us - Brand Identity
Year - 2019

Started in 2012, Tech Will Save Us was on a mission to spark the creative imagination of kids with hands-on technology. It created a range of kits and digital tools help kids to make, play, code and invent using technology.

As the internal Creative Lead at TWSU, I  managed the implementation of a phased brand refresh. This included working alongside Creative Director, Oliver Helfrich, to design  the approach for the project.  I then lead the full refinement, production and roll out of the update across all external and internal touch points, working with the internal team and recruiting a range of creative specialists at key points in the process.

Throughout my time at Tech Will Save Us I also worked closely with a range of partners, including Apple, BBC and Disney, to develop products and campaigns.

My role
Brand Identity, Brand Systems, Tone of voice
Copywriting, Illustration, ArtDirection,  
Packaging, Product Design, User Testing

Team  (across projects)
BurgoPak - Packaging (form-factor)
Confederation Studio - TOV
Ilka + Franz - Photography
Milo Reid - Photography
Oliver Helfrich - CD (freelance)
Ruta Paskeviciute - Designer
Ceci Franchi - Designer
Ash Jones - CGI
UX - Ricardo Goncalves
Digital Design - Louis Bennett

The following are just a few examples of the continued roll out of the brand. From product specific apps, to range branding, and campaigns.

Directed by Raine Allen Miller in collaboration with Isobel